Content creator, journalist and marketer – gathering international experience by working in print, online and television.
The Australian and New Zealand Association (ANZA) is the arrival destination that offers ongoing support in the areas of social events, career and social responsibility. We’ve been the key partner to thousands of families and businesses since 1948.
For over two years I worked as the Editor of ANZA (Australian and New Zealand Association) Magazine. I was responsible for a monthly 80-page lifestyle magazine aimed at expatriates and residents living in Singapore, writing and editing articles, sourcing contributing writers and articles, as well as arranging and sub-editing copy.
I also oversaw the website content, driving traffic growth through quality content and Search Engine Optimisation, ensuring that ANZA’s editorial policy was followed and that the magazine was produced and distributed to specific deadlines.
During my time with the magazine I helped increase size of magazine from 64 pages to 80, keeping a consistent 70-30% content-to-advertising ratio.
Part of the role included growing relationships with local and global PR and marketing agencies to expand editorial and advertising opportunities.
The role also involved being the editorial manager for all content online and at our events. This included building and maintaining an updated style guide throughout all channels, including branding at major ANZA events.